Rachel Graves, along with her husband, Mike, co-founded Summer Camp in 2014. Rachel illuminates the process of how a small-town gift and framing shop amassed tens of thousands of social media followers and why that’s less meaningful than you might think. We also chat about what it means to have something for everyone and why, for Rachel, timeless retail is the best retail.
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I was obsessed with the ’50s when I was a kid. I was a Girl Scout. That’s part of the Summer Camp thing, we loved Midcentury camping items. – Rachel Graves